To gather a clear understanding of the people I wish to aim my music video at, I will need to create a focus group where ideas for the video will be presented and discussed. This is an extremely useful tool in creating music videos as I predict the feedback will provide me with a clear understanding of the age range and gender I wish to target.
Audience Profile
Age: 17-20
Gender: mixed, though I intend to focus more on females.
Value, attitude and lifestyle: mainly those with morbid curiosity and wishing to seek the darker side of all things light and cheerful.
Social scale: ???
Description
My video will primarily be targeted at late teens and those in their early twenties. This is due to the high maturity level in people of these ages and they will be better equipped to understand and appreciate the theme of toxic relationships and friendships, and perhaps may be able to relate to this on a personal level. Statistics show from online research that most who listen to indie rock music tend to be teenagers between 16-20, hence my decision to target those at this age. This is likely because people of these ages tend to be rebellious and therefore choose to listen to music that reflects this and is different and unique. Further research suggests there is little difference between the male audience for indie rock music, and female, though given the themes in my video I predict there to be a higher number of female viewers overall as my video focusses on a teenage girl's perspective, allowing them to relate.
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